Content Marketing Specialist

Liberty Basement Systems is an industry leader dedicated to improving the lives of homeowners throughout Greater Eastern and Central Pennsylvania. Through patented products, innovative solutions, and unsurpassed customer service, we help customers solve challenging problems and protect their homes.

We are looking for a Content Marketing Specialist to help bring our marketing strategy to life through clear, engaging website and social media content. This is a writing-first, hands-on marketing role focused on helping homeowners understand our products, services, customer stories, and completed projects. The role also supports field content gathering, home shows, campaign execution, project coordination, and basic lead data review.

The Marketing Director provides the overall strategy, direction, and campaign guidance. This role is ideal for someone who enjoys writing, learning, asking questions, and growing in a supportive environment where leaders provide coaching, constructive feedback, and guidance.

We will recognize and appreciate your enthusiasm, motivation, and willingness to learn as you contribute your talents and skills to the team.

Ideal Candidate:

• Clear and consistent communication skills, with openness to feedback and collaboration.
• Comfortable asking questions and receiving feedback about projects and tasks.
• Strong writing skills, with the ability to create clear and engaging content for web and social media.
• Ability to review lead data and marketing results to support the Director’s decision-making.
• Optimistic and cooperative approach to projects.
• Capable of working individually, as part of a team, and across departments.
• Strong skills in organization, time management, and follow-through.
• Aptitude for making communication better, more efficient, and more effective.
• Proficiency in completing assigned tasks and meeting project deadlines consistently.
• Adaptability, flexibility, and a positive approach to a growing and changing environment.
• Comfortable making decisions within proven procedures and established direction.

Position Goals:

• Write engaging website and social media content to showcase our products, services, team, and customer stories.
• Capture photos and videos at project sites for use in website content, social media, and marketing campaigns.
• Coordinate and support assigned marketing projects and promotions.
• Assist with the execution of marketing campaigns and initiatives, including helping track budgets, results, and lead trends.
• Communicate project and task updates effectively to the Director using project management software.
• Coordinate and attend local home shows to represent the company seasonally, approximately six weekends per year.
• Work closely with the Marketing Director and team to achieve department goals.

Candidate Requirements:

• 1–3 years of professional experience in a marketing, communications, content, or related role.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Strong writing and editing skills for web, social media, and marketing content.
• A self-starter with a growth mindset who meets deadlines consistently
• Able and willing to visit local active installations weekly for content gathering and educational purposes.
• Proficiency in tools such as Microsoft Office, Canva, Constant Contact, Salesforce, Meta Business Suite, project management software, and similar software.
• Writing samples may be requested as part of the interview process.

This role may not be the right fit for someone seeking a senior marketing strategy position, a graphic design-focused role, a videography/editing-focused role, or a primarily administrative role. This is a hands-on content writing and marketing support role that includes daily writing, field content gathering, campaign support, and project coordination.

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